This was to announce the introduction of the new 1972 Monte Carlo.

It states: "NEW FRONT END FOR MONTE CARLO - Chevrolet's personal luxury car has a new wider grille and parking lights and between the grille and Power Beam headlights for 1972. A bright center windsplit blends into the six-foot long hood. Variable ratio power steering and power brakes with front disks are standard. Luxury interiors, rugged body and chassis components and agile handling contribute to Monte Carlo's steadily increasing sales. All 1972 Chevrolets will be introduced Thursday, September 23".